Aari Blossom: White Fine Merino Wool Kashmiri Shawl

Sale price$137.00

Machine-assisted Aari embroidery

An artisan guides the fabric beneath the needle to create each motif.


Fabric: Fine Merino Wool
Embroidery: Aari Machine Embroidered
Size: Scarf 200 × 70 cm (79″ × 28″)
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The making of a shawl

Many hands. One shawl.

From carefully selected fabric to artisan-guided Aari embroidery, follow the eight stages behind a Kashmiri shawl.

  1. Fabric

    Fabric selected

    Fine fabric is carefully selected as the foundation for each shawl.

  2. Colour

    Colours brought together

    Thread colours are chosen to complement the fabric and bring depth to the design.

  3. Sketch

    Drawn by the Naqash

    The Naqash sketches the pattern, shaping the motifs that will adorn the shawl.

  4. Trace

    Traced onto fabric

    The design is transferred onto the fabric, creating the guide for the embroidery that follows.

  5. Aari work

    Artisan-guided Aari

    An artisan guides the fabric through the embroidery machine, shaping the pattern with steady movement and close attention to detail.

  6. Finish

    Washed and pressed

    The embroidered shawl is washed and pressed, preparing it for its final inspection.

  7. Inspection

    Every detail checked

    The embroidery, loose threads and overall finish are carefully checked before packing.

  8. Presentation

    Wrapped with care

    The finished shawl is nestled in a hand-embroidered Kashmiri bag, ready to be dispatched.

Swipe or use the arrows to follow the thread

THE KASHMKARI GIFT

A gift, made personal.

A hand-embroidered bag, a handwritten note and a name in calligraphy. Included with every order, whether it’s for you or someone you love.

KashmKari embroidered cotton gift bag on a warm ivory surface

An embroidered keepsake

A hand-embroidered Kashmiri bag, made to be kept.

An embroidered keepsake

KashmKari floral stationery with an example handwritten note

Your words, handwritten

A personal message, written by hand on your behalf.

Your words, handwritten

English and Arabic name calligraphy examples presented together

Their name, in calligraphy

Handwritten in Arabic or English by Aisha Manzoor.

Their name, in calligraphy

Our Family Archive

A 150-Year Family Legacy

Our Great-Grandfather

Peerzada Saif-Ud-Din

Our great-grandfather began working with Kashmir’s master craftsmen around 150 years ago, beginning a family relationship with Kashmiri craft that continues to this day.

Our Grand Father & his brothers

Peerzada Bashir-Ud-Din

Our grandfather, together with his brothers, carried the family’s work beyond Kashmir. They travelled across India, including Allahabad and Varanasi, introducing Kashmiri craftsmanship to customers far beyond the Valley and building relationships across the country.

Our Father & his brother

Peerzada Naseer Ahmad

Our father and his brother worked alongside our grandfather from the ground up, helping shape every part of the business. They expanded manufacturing, built a strong wholesale presence in the local Kashmiri market, and established the family business as a trusted and respected name in Kashmir.

Fourth Generation

Noumaan & Hamees

Today, the fourth generation carries the family’s work forward through KashmKari. Building on the relationships, craftsmanship and knowledge passed down through our family, we are taking Kashmiri craft directly to customers around the world while continuing to work with artisans here in Kashmir.

Aari embroidery artisan · Kashmir

From our workshops

Meet the artisan

Aari embroidery artisan · Kashmir

Zahoor Ahmad

Zahoor Ahmad has worked with Kashmiri embroidery for over 35 years. He guides machine-assisted Aari work with close attention to pattern, colour and detail.

His experience brings together the rhythm of the machine and the judgement of the artisan.

MACHINE-ASSISTED AARI EMBROIDERY

The rhythm of Aari

Aari brings flowing floral and paisley motifs to life through artisan-guided, machine-assisted embroidery.

The artisan moves the fabric beneath the needle, guiding the curves and details of the design. Pattern, colour and an experienced hand give the work its character.

Kashmiri motifs, guided by experience.

Colourful skeins of yarn

REVIEWS FROM ACROSS KASHMKARI