Inside the workshop

The quiet art of Sozni

A fine needle follows the pattern, bringing flowers and paisleys to life. Watch the patient handwork behind our hand-embroidered shawls.

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OUR FAMILY ARCHIVE

150 years. Four generations.

A family story, still being written in Kashmir.

Our Great-Grandfather

Peerzada Saif-Ud-Din

Our great-grandfather began working with Kashmir’s master craftsmen around 150 years ago, beginning a family relationship with Kashmiri craft that continues to this day.

Our grandfather & his brothers

Peerzada Bashir-Ud-Din

Our grandfather, together with his brothers, carried the family’s work beyond Kashmir. They travelled across India, including Allahabad and Varanasi, introducing Kashmiri craftsmanship to customers far beyond the Valley and building relationships across the country.

Our father & his brother

Peerzada Naseer Ahmad

Our father and his brother worked alongside our grandfather from the ground up, helping shape every part of the business. They expanded manufacturing, built a strong wholesale presence in the local Kashmiri market, and established the family business as a trusted and respected name in Kashmir.

Fourth Generation

Noumaan & Hamees

Today, the fourth generation carries the family’s work forward through KashmKari. Building on the relationships, craftsmanship and knowledge passed down through our family, we are taking Kashmiri craft directly to customers around the world while continuing to work with artisans here in Kashmir.

From fibre to finished shawl

The quiet luxury of Pashmina.

The source

Fine underfleece is collected from Changthangi goats in Ladakh.

  1. The source. Fine underfleece is collected from Changthangi goats in Ladakh.
  2. Clean & dehair. Dust and coarse guard hairs are removed, leaving the delicate Pashmina fibres.
  3. Spin the yarn. Our Pashmina includes both hand-spun and machine-spun yarn, depending on the shawl.
  4. Handwoven on the loom. The weaver guides the shuttle by hand, interlacing warp and weft to build the cloth.
  5. Colour & needlework. Colour may be added to the yarn or cloth. Selected shawls receive Sozni embroidery; both are optional.
  6. Wash & finish. The shawl is washed, dried and carefully finished.
  7. The finished shawl. Soft, light and beautifully fluid. A journey of skilled hands, brought together in one shawl.
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With our compliments

The KashmKari gift.

Three thoughtful details, included with every order.

  1. An embroidered keepsake

    An embroidered keepsake

    A hand-embroidered Kashmiri bag, made to be kept.

    An embroidered keepsake

  2. Your words, handwritten

    Your words, handwritten

    A personal message, written by hand on your behalf.

    Your words, handwritten

  3. Their name, in calligraphy

    Their name, in calligraphy

    A name handwritten in Arabic or English. A little keepsake of its own.

    Their name, in calligraphy

For someone you love, or a piece chosen for yourself.

A shawl, unwrapped. Presentation may vary.

In their own words

Loved, worn, treasured.

Irina’s customer photograph of her Snow Mist Serenity embroidered shawl
The shawl has elegant colour, delicate embroidery, softness, drapes beautifully, a pleasure to be cocooned in it!

Irina M.

Snow Mist Serenity shawl

Aparna’s customer photograph of a Gul-e-Zar hand-embroidered scarf
Thankyou Nouman and Kasmkari for beautiful hand embroidered forely crafted shawls! Intricate, rich and beautiful!

Aparna V.

Gul-e-Zar scarf

Hosana and her bridesmaids wearing their ivory shawls
The shawls are lovely and make a gift that can be used for years to come

HosanaVerified purchase

Ivory Glow Wrap

Selected customer reviews and photographs, shared through Loox. Some reviews are excerpted.

Personal assistance

Let us help you choose.

For advice on a shawl, jacket sizing or a thoughtful gift, speak with us personally.

A few helpful details

Do you ship internationally?

Yes. We offer free worldwide shipping from Kashmir, with customs duties and import charges included.

When will my order arrive?

Dispatch and delivery times vary by piece. Please check the estimate on the product page; we’ll email your tracking details when your order is dispatched.

Can I return my order?

You can request a return within 14 days of delivery. Your item must be unused and in its original condition and packaging. Contact us by WhatsApp or email to begin.

Does pure Pashmina come with a certificate?

Yes. Every pure Pashmina shawl includes a laboratory certificate of authenticity.

Behind the threads

A glimpse into Kashmkari

New pieces, everyday styling and moments from our world.