Crimson Garden Serenity: Hand Embroidered Jainimaz (Prayer Mat)

Sale price$120.00
Hand embroidered. Stitch by stitch.

Kashmiri artisans work each motif by hand using traditional Aari chain-stitch embroidery.


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Hand embroidered in Kashmir

A surface shaped by thousands of stitches.

Hand Aari embroidery in our Kashmir workshop.

An Aari is a small hooked tool, guided entirely by hand. With it, Kashmiri artisans draw thread into linked stitches, building curves, leaves and colour across the fabric.

Look closely and you’ll see the small variations that make each hand-embroidered surface distinctive.

For the floor. Or a favourite wall.

A textured accent underfoot, or a complete composition to display on your wall.

From the first line to the final stitch

  1. Design

    The motifs and their arrangement establish the rug's composition.

  2. Chain stitch

    The artisan guides the Aari by hand, drawing thread into linked stitches.

  3. Pattern takes shape

    Stitches build into curves and motifs, gradually filling the surface with colour.

  4. Finishing

    The embroidered surface and edges are carefully checked before the rug is ready.

THE KASHMKARI GIFT

A gift, made personal.

A hand-embroidered bag, a handwritten note and a name in calligraphy. Included with every order, whether it’s for you or someone you love.

KashmKari embroidered cotton gift bag on a warm ivory surface

An embroidered keepsake

A hand-embroidered Kashmiri bag, made to be kept.

An embroidered keepsake

KashmKari floral stationery with an example handwritten note

Your words, handwritten

A personal message, written by hand on your behalf.

Your words, handwritten

English and Arabic name calligraphy examples presented together

Their name, in calligraphy

Handwritten in Arabic or English by Aisha Manzoor.

Their name, in calligraphy

Our Family Archive

A 150-Year Family Legacy

Our Great-Grandfather

Peerzada Saif-Ud-Din

Our great-grandfather began working with Kashmir’s master craftsmen around 150 years ago, beginning a family relationship with Kashmiri craft that continues to this day.

Our Grand Father & his brothers

Peerzada Bashir-Ud-Din

Our grandfather, together with his brothers, carried the family’s work beyond Kashmir. They travelled across India, including Allahabad and Varanasi, introducing Kashmiri craftsmanship to customers far beyond the Valley and building relationships across the country.

Our Father & his brother

Peerzada Naseer Ahmad

Our father and his brother worked alongside our grandfather from the ground up, helping shape every part of the business. They expanded manufacturing, built a strong wholesale presence in the local Kashmiri market, and established the family business as a trusted and respected name in Kashmir.

Fourth Generation

Noumaan & Hamees

Today, the fourth generation carries the family’s work forward through KashmKari. Building on the relationships, craftsmanship and knowledge passed down through our family, we are taking Kashmiri craft directly to customers around the world while continuing to work with artisans here in Kashmir.

From our workshops

Meet a few of our artisans

A few of the Kashmiri artisans whose handwork is part of Kashmkari. Across our collections, their patience and skill bring each design to life.

A Kashmiri artisan working by hand on a richly patterned pink shawl in the workshop

Hand embroidery · Kashmir

An artisan in a pale green shirt embroidering a light shawl by hand

Hand embroidery · Kashmir

An artisan in a blue shirt working fine needle embroidery on a shawl

Hand embroidery · Kashmir

REVIEWS FROM ACROSS KASHMKARI